Websites, when done properly, can be very effective advertising for lawyers. Today I will focus on why you need multiple calls to action on your law firm’s website.
Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it’s important to provide several means of getting them to take a desired action.
Since we don’t know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.
As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.
Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.
“I get how advertising for lawyers works…..they can get a hold of me on my contact page!”
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
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