Posts Tagged ‘real estate seo’
Video On Offsite SEO for Real Estate Professionals
OFFsite SEO is a way to make your site more visible to the search engines. If you do this correctly then you will also be able to attract more of your target audience, buyers and sellers that want what you are specifically selling. Real Estate is one of the best local markets to be in and Search Engines make it really easy for any one in the world to find you if you understand how to hone in on those specific prospects ready to make a move forward. So this is the big picture behind what real estate search engine optimization (SEO) is truly all about. It is to aide potential clients in finding your unique sales opportunity on line.
Offsite SEO consists mostly of link building and plays a large role in garnering those top first page spots in the search engine results pages (SERPs for short). So what do I mean by the term “link building,”? It is essentially a methodology whereby you are increasing the number of websites out on the Internet that link to your site. Think of it as a popularity contest and the one with the best quality of friends wins. Google, being the search engines with the lions share of the market at over 60% use link popularity as one major criteria for judging and ranking your website. When we speak about a link popularity we are referring to the number of links coming back to your site. The Search engines judge these links based upon their quality,page rank, and how relevant the topic area is to your site.
As with any marketing campaign you are going to run successfully, link building should be approached with the same level of seriousness. It is critical to how you are able to rank in the SERPs as your page advances to the front of the line. There are many link building strategies that are out of date, and also out of favor with the SERPs so we want to show you in our course the best links to get and the ones to stay away from.
As a busy professional it is challenging to be able to get all of this done, I can understand. But if you properly positioned in the search engines through careful and diligent SEO practices you will see increased and targeted traffic to your site, that will translate into sales. So link building is a core and critical marketing campaign to consider doing regularly. Just as with any thing you need to get done, you need to put this on your schedule. Just as important as keeping your listings current, link building needs to be attended to weekly, even if just for an hour one day a week.
More importantly, don’t adopt “SEO tunnel vision” to the point you neglect your websites primary offering (whether that be products, services, content, or a combination of the three).
Free SEO Training Video Tutorial to Help Real Estate Agents and Brokers UnderstandReal Estate SEO. Is It Time To Look At Alternative Methods Of Real Estate Internet Marketing To Get Your Website Before Your Customers? Check Out Our FREE Training.
categories: offpage seo,off site seo,real estate seo,seo,internet marketing,real estate,prospecting,lead generation
Real Estate SEO - Branding Yourself Through Social Media
Branding on the Internet for a Real Estate professional encompasses the use of Social Media Marketing methods. Social media marketing is similar to any other marketing you would do in your community on a local level. Online marketing however is about promoting your website and yourself on line via Facebook, ActiveRain or Stumbled Upon, Twitter, YouTube, Yahoo Answers, and various real estate forums. Social Media Marketing is considered a very powerful method for driving traffic and garnering interest in sites and therefore your brand..
Since most offline marketing is paid, such as using local newspapers, being able to take advantage of a free avenue of traffic is a great side benefit. By beginning social marketing we are branding our real estate market authority and are also building important backlinks to our site. Our sites ranking is then increased by this activity. The best part about social media marketing is that these sites have high authority and high page rank thus giving our sites a boost.In our video series we speak about some ways to build up your social media marketing profiles so that you know how to do it right. What is amazing is the amount of traffic these sites can get on any one day, and if a small amount of them turn into visitors because they read your story or post, that can translate into visitors to your site.
Targeted prospects are the goal for any marketing campaign and this is no different, so by promoting on these sites you should find a few handfuls of people that meet your criteria when they come to your site. What can be really neat is that one or a few of these thousands of people may find what you say of value and share with a friend. This is called going viral, if those folks then turn around and share your site with even more people. In the end it can be possible that thousands of people come to visit your site because one interesting article or post you made.
So now the next step is to go out and make sure you have set up your profiles on forums and blogs and sites like Digg so that all of these potential visitors can find you. Because of the reach of the Internet, you have truly international reach for your message to get out to. While, up to now you may have been spending money on your local newspaper adverts, now is the time to think about this vast free network you have access to. Just as there are local folks that have been seeking out your properties, don’t you think that there is a world wide market that might be interested in your area as well?
Top sites to consider for your marketing campaigns on line are Facebook, Active Rain, LinkedIn, and other real estate forums that can contribute to your authority. All you need to do is create simple profiles at these sites and submit articles, editorials, news feeds, blog posts, and more. Don’t forget that important back link to your site as the high page rank of these sites can bring your site benefit, especially if you make a regular habit of posting. In some cases one of your articles or posts just might get on the front page on any of these sites and then that will in turn pull in quite a bit more traffic each day. This is called branding by means of social media marketing for just this reason.
Free SEO Training Video Course to Help Real Estate Professionals LearnReal Estate SEO. Is It Time To Look At Other Methods Of Real Estate Internet Marketing To Get Your Website Before Your Customers? Check Out Our FREE Training.
categories: real estate seo,seo branding,real estate,seo
Real Estate SEO Pros Real Estate Agent SEO Training Introduction
Real Estate SEO was begun by a Real Estate Agent like yourself. As he began his marketing he realized how much trouble it was to get on to the first page of the search engines to drive traffic. As time went on however he learned SEO specific to helping Real Estate Agents succeed in specific market niches. Now we would like to extend some of this SEO knowledge to you so we are offering our free Real Estate Agent SEO course.
Every Real Estate Agent needs to come to grips with how Search Engine Optimization (SEO) works as it directly affects their sites. While there are a number of aspects to SEO none are really so complicated that you can not master them. You will just need to put in a little bit of time energy and effort.
A free series of videos will be offered by Real Estate SEO Pros to train Real Estate Agents on the basics of SEO. You will be able to have applicable step by step tips that you can apply to your web marketing campaigns.
What You Will Learn:
1. why meta tags are vital for your sites ranking
2. how to target real buyers using the right keywords for your website
3. leveraging other sites on the Internet to assist your blog in ranking
4. blogs and why they are of value for your site
5. when to outsource and the way to do it.
As you move forward with your SEO practice, it will be imperative to your success to take a multi- tiered outlook for the long term.
Unless you have been under a rock lately, then it is apparent that people are searching online more and more. It is a fact that more than 80% of your real estate prospects are searching the web before they even pick up the phone (USA Today Feb 2007) If you would like to cash in on some of this traffic then you need to apply yourself to learning even just the basics of SEO. It is this very aspect of learning and applying SEO to Real Estate selling that motivated us to initially create this free series of videos for our customers.
While it is not critical to look under the hood of how search engines work, it is imperative to understand that engines like Google, Bing and Yahoo, use advanced techniques to look at your page. SEO industry experts have determined that there are hundreds of various signals that the SEs use to decide how to place your website on their pages.
Backlinking is just one of the many ways to increase your pages stature in the eyes of the search engine. Blogging, Onsite SEO, meta tags and good quality content go into the big mixer that the search engines use to evaluate your pages.
Our videos can show you how easy it is to put up your 1st blogs. Several web hosts and real estate forum sites, such as ActiveRain allow users to set up a blog in a matter of minutes. But like any business you need to be able to draw in visitors to your site, just like you do to your brick and mortar business. The Net will make this terribly easy, and way less costly to accomplish if you apply some simple to implement SEO techniques.
If you are serious about your Real Estate Business, you can not avoid learning about the Internet. No matter if you are new in the business or a seasoned professional. Our videos are short and to the point so you don’t spend a ton of time listening to us talk. We keep it short and show you what to do to move up in the SE rankings
If you are a Real Estate Agent that wants to to sell more you need to learn Real Estate SEO. We have created 6 FREE videos to help with your Real Estate Internet Marketing strategy.